Google Programmatic Summit 2023
CTV-OTT, Audio Ads and DOOH
These are 3 of the main trends that will mark the course of digital advertising during
2023 according to the Iab
- Learn how to increase your brand's reach through advertising on Internet-connected TVs (CTV) through OTT (Over the Top) systems.
- 34 million people listen to a podcast every month in Mexico. Find out how to reach them through Audio Ads on platforms like Spotify, Apple Music, and YouTube, among others.
- DOOH (Digital Out Of Home) has been the main driver of growth in outdoor advertising (OOH) worldwide in recent years according to Business Insider, taking your brand to the outside world from a digital and transparent environment.
Join us for this exclusive event at the Google Mexico offices and interact with digital leaders from some of the most recognized brands in the country.
- DOOH (Digital Out Of Home) has been the main driver of growth in outdoor advertising (OOH) worldwide in recent years according to Business Insider, taking your brand to the outside world from a digital and transparent environment.
- 34 million people listen to a podcast every month in Mexico. Find out how to reach them through Audio Ads on platforms like Spotify, Apple Music, and YouTube, among others.
Agenda
15:30 to 16:00 GMT-5
Registration and welcome.
16:00 to 16:20 GMT-5
New Features Google AI
16:20 to 16:30 GMT-5
Google en un mundo Cookieless (GA4 & Enhanced conversions)
16:30 to 16:45 GMT-5
DV360 Highlights
16:45 to 17:00 GMT-5
Best Practices for Better Performance
17:00 to 17:20 GMT-5
Wingstop Case
17:20 to 17:30 GMT-5
Q&A
17:30 to 18:00 GMT-5
Networking
Thank you very much for your interest in attending the Google Programmatic Summit, registration has reached the maximum number of attendees
If you want information about our upcoming events, write to us at
dronquillo@pubsa.mx
