Maximizes results
Conversions API Best Practices for Data Quality
Accelerating ad performance with data analysis and strategies. Insights optimize campaigns, ensuring impact on the right audience.
More reported conversions can help show your ads to more people who find them relevant and can ultimately lower your cost per result.
20%
The increase in conversions through the Conversions API has been measured to correspond to
16%
reduction in cost per conversion, on average.*
M E T A A P I
Performance: 5 best practices
The key to unlocking the potential of AI lies in a marketer’s experience.
Get the best performance from your advertising through Meta technologies.
Prioritize strategically
Allocate time and resources to the five most impactful areas.
Get ready for tomorrow
Take advantage of continuous testing and research to stay at the forefront of AI innovation.
Simplification of accounts
Consolidate and limit changes to simplify your account.
Data quality
Strengthen your data quality to better target and measure across a variety of purchasing journeys.
Validation of results
Understanding the true impact of marketing to inform more effective strategies
Integrate tools that help boost ROI.
The Conversions API and Meta Pixel together provide a more reliable data connection to drive performance.
Standard
- Meta Pixel
- Conversions API
Optimal
- Metapixel
- Conversion API
- Custom Audiences via Marketing API
Enable the use of first-party cookies with the meta pixel
With the ongoing industry-wide shift away from third-party cookies, the Meta Pixel helps you stay ahead of the curve.
View your pixel settings in Event Manager.
Checklist to maximize coverage.
Share the same web events through both the Conversions API and the Meta Pixel.
Sends required and recommended parameters for all events.
Take advantage of events throughout the funnel by sending both lower and upper funnel events.
Bonus: If your business has in-store sales, Enterprise Messaging, or in-app activities, you should also send those non-web events using your Conversions API integration.
Better data quality leads to better results.
Global advertisers with higher quality. The conversion API configuration obtained on average, through conversion lift studies.
-33%
Proportion of increase in purchase events.
+82%
Increase proportion of subscribed events.
How to check your reported additional conversions
This is the percentage of your conversions that were measured as a result of your Conversions API integration in the last 7 days.
- Go to Event Manager.
- Click on the Data Sources tab.
- Select an event to expand and see the percentage in the top left corner.
Help give your ads a competitive edge
Your contributions influence the performance of your ad.
Your bid for the event you selected as your optimization target. Bidding types: Spend-based, Goal-based, and Manual
The likelihood that showing an ad to a person leads to their desired outcome. Sending real-time events using the Conversions API can help boost performance.
A measure of the quality of your ad. As determined by many sources including: Feedback from people who view or hide your ad Low quality ratings, attributes.
