Access measurement functions
View essential customer statistics
Get a complete view of how your customers use different devices and platforms. Google Analytics gives you the tools you need to understand your customers’ journeys and improve your ROI on marketing, all for free.
Google Analytics allows us to consult our data from different platforms, both Web and App, to know what the journey of our users is. We have managed to reduce report generation times by 50%.
A N A L Y T I C S
Discover all the advantages
Find out how your customers interact with your sites and apps throughout their lifecycle.
Check statistics
Take advantage of Google machine learning to get more out of your data, discover new insights, and anticipate customer behavior.
Connect your data
Optimize the performance of your marketing strategy thanks to integrations with Google's advertising and publisher tools.
Make the most of your data
Analyze your data quickly and collaborate with other users in an intuitive interface and with easily shareable reports.
Go deeper into the details
Base your strategy on a reliable measurement system that includes advanced automation, intuitive and flexible reporting, cross-platform attribution, and more.
INTEGRATION
Designed to integrate with other platforms.
Retail
Analytics helps you understand how your users use your websites and apps. From this information, you can take steps to improve the experience you offer them. Check out the list of features below to find out everything Google Analytics can do.
Improve the ROI you get from your marketing strategy
Discover all the features Analytics uses to identify useful statistics to give you a complete view of your customers: from integrated automation processes to custom reports and cross-platform attribution models, among others.
