Improve performance
Mobile Measurement Partner (MMP)
A mobile measurement partner, or MMP, is a company that helps apps measure campaign performance across advertising marketing channels, media sources, and ad networks.
A mobile measurement partner is a platform provider that attributes, collects and organizes application data to provide a consistent assessment of campaign performance metrics.
Making an analogy with sports, an MMP acts as a trusted and impartial referee to decide on attribution.
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What are the benefits of working with an MMP?
From the apps, ROAS and LTV;An MMP equips you with accurate and granular data, allowing you to allocate your budgets and optimize performance,ROASand the LTV of your app.
Expand marketing efforts
As you scale campaigns across multiple ad networks, all the tools you need to test new networks are already set up.
Save time and resources
Let a universal SDK do the hard work, measure and attribute all your ad networks through a single SDK. Plus, you can save a ton of time analyzing countless dashboards and spreadsheets.
A single dashboard
Get a consolidated view of all your raw data and aggregated data for both paid media sources and organic activity.
Get information
Take advantage of our powerful reporting tools to easily share custom data visualizations and actionable insights to boost your ROI.
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How to choose a MMP?
Security and privacy
Any vendor that has access to your most valuable asset: your customer data. You need to make sure your attribution partner is truly independent and impartial, and doesn’t trade your data as part of their business model.
Fraud prevention
Choose an MMP that is committed to maintaining a fraud-free ecosystem, that weeds out bad players from the platform to ensure its integrity, and that only partners with ad networks that take fraud prevention just as seriously.
Data accuracy
Advanced capabilities, such asdeep links, real-time data, omnichannel LTV and multi-channel attribution, offer a wealth of invaluable and crystal-clear insights, which remain inaccessible or extremely difficult to maintain without the right MMP at your side.
Experience
The key is to partner with an experienced and trusted MMP. Mobile attribution technology is very complex to set up and maintain, and requires a lot of effort to build a solid, scalable, stable and accurate platform.
Can you accurately measure your marketing while protecting your customers' privacy?
Analyze the impact of every advertising dollar by automatically connecting and combining cost data from thousands of sources with attribution data. Achieve incremental performance improvements by unlocking granular ROAS at the source, campaign, creative, publisher, and keyword levels.
Maximize the impact
Don't just measure data, measure its impact. Generate fast results with accurate, real-time measurement data that will help you meet and exceed your KPIs across multiple channels.
