Boost your Digital Strategy with TikTok API

Access advanced tools to integrate TikTok into your platform, optimize your campaigns, analyze performance in real time, and connect with a global audience effectively.

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Signals are built from these 4 pillars

Tools

Used to share information with TT

Events

User actions on your site/app

Parameters

Information and context related to an event

Identifiers

Match an event with a TT ad

P i x e l & E v e n t s A P I

Enable unattributed events to improve performance

Using unattributed events for Data Management Platform (DMP) audience creation

Studies like the Conversion Lift Study require unattributed events.

Unattributed events are used in delivery models, which helps improve performance.

Unattributed events are events attributed to other media platforms or organic traffic (not TikTok)

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Pixel & Events API

Pixel and server-to-server integration to maximize performance

15%

CPA Improvement

On average, we see a 15% improvement in CPA when applied correctly

19%

Incremental events

Combining Pixel with the Events API can lead to a 19% increase in events

13.2% more results

optimizing end-of-trip events and capturing 3 or more events at the same time*

Signals for App Advertisers

Mobile Measurement Partners

Attribution solution through Mobile Measurement Partners connected directly to Tiktok and whose integration is quick and easy

02

Events API & SDK (Beta)

Direct integration via API or SDK, this solution requires code development and modification

S I T I O W E B

What does your business need? Achieve your goal on TikTok

Use traffic campaigns to drive more people to your website. Explore conversion campaigns to drive qualified traffic.

Create conversion campaigns optimized for the main action you need - it doesn't have to be a product sale, any action on your website can be considered a conversion.

Use the lead generation ad to have a hassle-free sign-up experience within the TikTok platform.

If your focus is LTV or ROAS, optimize your campaign for value and we will choose the most valuable customers for your brand: those who are likely to provide high value or more frequent purchases.

Measure the right KPIs to evaluate the success of your campaign:

	Increase visits	Stimulates an action	Generate a sale	Promotes profitability
KPI Principal	Cost per session	Cost per action (CPA)	Cost per acquisition (CPA)	ROAS
Secondary KPI	Cost per click (CPC) Click-through rate (CTR)	Conversion Rate (CVR) Click-Through Rate (CTR)	Conversion Rate (CVR) Click-Through Rate (CTR)	Cost per acquisition (CPA) Conversion rate (CVR)

Measure the right KPIs to evaluate the success of your campaign:

	Increase the facilities	Stimulates an action or participation in the application	Generate a sale	Promotes profitability
KPI Principal	Cost per install (CPI)	Cost per action (CPA)	Cost per acquisition (CPA)	ROAS
Secondary KPI	Cost per click (CPC) Click-through rate (CTR)	Conversion Rate (CVR) Click-Through Rate (CTR)	Conversion Rate (CVR) Click-Through Rate (CTR)	Cost per acquisition (CPA) Conversion rate (CVR)