Programmatic Summit 2024
Get ready with key information from the digital marketing industry and make the most of the opportunities we have at the end of 2024.
- Discover first-hand the latest Google launches to get the most out of your investment in paid ads.
- Learn how to develop an effective campaign without friction between your target audience and your brand.
- Learn best practices for running measurable, profitable, and scalable campaigns.
- Youtube & Demand Gen, Google's new bet on AI applied to generating demand
- Conversational commerce: the boom in messaging app transactions in Latin America.
- Programmatic Advertising and its role in a Full Funnel Performance Strategy.
Join us for this exclusive event at the Google Mexico offices and interact with marketing leaders in Mexico.
Agenda
8:30 a.m. to 9:00 a.m. GMT-5
Registration and welcome.
9:00 a.m. to 9:30 a.m. GMT-5
Google AI - Use artificial intelligence to help your campaigns
9:30 a.m. to 9:50 a.m. GMT-5
Demand Gen - Generate Qualified Demand with AI
9:50 a.m. to 10:10 a.m. GMT-5
Youtube Shorts and their relevance today
10:10 a.m. to 10:30 a.m. GMT-5
Programmatic Advertising and its role in a Full Funnel strategy
10:30 a.m. to 10:50 a.m. GMT-5
Conversational Commerce the new trend in Latin America
10:50 a.m. to 11:10 a.m. GMT-5
Google Analytics 4 and its importance with AI
11:10 a.m. to 11:30 a.m. GMT-5
Closing & Networking
