Programmatic Summit 2024 Monterrey
Get ready with key information from the digital marketing industry and make the most of the opportunities we have for 2024.
- We are entering the era of the Cookieless world, how should we prepare to stay relevant in the face of these changes?
- Learn how to take advantage of Enhanced Conversions and improve your results.
- Learn how to develop an effective campaign without friction between your target audience and your brand.
- Programmatic Advertising and its role in a Full Funnel Performance Strategy.
- Addressable Advertising? What it is and how to take advantage of the potential of this new way of buying pay TV.
- Learn best practices for running measurable, profitable, and scalable campaigns.
April 17, 2024, 15:30 GMT-5 - 18:00 GMT-5
Hilton Monterrey Valle Founders Avenue 1000, Mirador Valley Neighborhood, Monterrey CP 64750
Agenda
15:30 to 16:00 GMT-5
Record.
16:00 to 16:05 GMT-5
Opening event.
16:05 to 16:20 GMT-5
Get ready for a Cookieless world.
16:25 to 16:35 GMT-5
Enhanced Conversions
16:35 to 16:50 GMT-5
DV360, a great protagonist
16:50 to 17:10 GMT-5
Addressable Advertising
17:10 to 17:30 GMT-5
Best Practices en Performance
17:30 GMT-5
Closing event and thanksgiving
17:30 to 18:00 GMT-5
Networking
